No surprise TV ratings are falling. The graphical user interface for my cable has to be over a decade old and zero updates have ever been done to it. DVR is an alright option, but I always pass right into the show, and on some networks it disables! fast-forward.
As ESPN continues down the road of being unwatchable, I honestly think the only thing carrying cable television in America is football. This year the NFL will broadcast one game over the internet. If, or rather when, that becomes the norm, cable subscriptions are going to drop at a faster rate than they are now. I enjoy being able to put something on really fast, but cable television reminds of the music industry as CD's died.