- let's fire the engineering staff to improve the profit figures
- let's slowly fill up content channels with so much advertising, consumers can't read/watch/listen to the media they're trying to access
- let's sell subscription access with a promise of no ads, then slowly introduce ads until the subscription payers are also earning significant money per ad
- let's reduce the quality of our product so we can improve the profit percentage
- if cars only last 5 years, consumers will have to buy new ones! (planned obsolescence)
- let's see how much we can carve out of this shrinking pie
- etc.
These kind of harebrained schemes seem so obviously stupid from the outside, but they keep showing up over and over again. It's like there's a population of con-artists who've managed to get into positions of influence in lots of companies, and will pitch and sell these ideas and make them happen, then everybody is aghast when the company tanks shortly after...meanwhile the "proven idea guy" goes on to another company and shows "improved profitability by 21% and revenue by $3mil/quarter blah blah" and slithers in to another decision making position where this happens again.