The elephant in the living room is that the outcry about Cecil the Lion was a form of 'Virtue Signaling.' When people express outrage over something that 'no good person could be for' they do it as a way of forming in-group cohesion.

http://playingwordgames.com/2015/04/signalling-virtue/

The article this thread is associated with shows that different groups can rally around different values. If you were from that man's family in Zimbabwe you clearly would have a different take on it and use different 'virtue signals.'