113 karma · joined December 4, 2008
especially coz we require a plugin to use the site. we're working on that.
still thinking about whether to also drop the email/activation requirement, and make it optional to further reduce the barrier
We have features planned that could improve stickiness and make it more likely visitors will enjoy and return and in time tell their friends. But doing those features won't help get more new registered users in the short term. So I'm still debating whether to add FB Connect first, get those users then add features, or make sure the user experience is great before adding FB Connect and driving traffic (if it really will help a lot)..
any practical suggestions would be great..
It should give an improvement in registration rate as probably half our prospective/users are on facebook also (the other half are in other countries where facebook isn't so popular) but what I'm trying to get a handle on is how much it will drive new visitors based on friends of users seeing mini-feed updates back at facebook.
Any real world figures to share?
so i guess, actually failure was very valuable. i actually see 3-4 much larger / better funded startups in our field who now are repeating the mistakes we made in our first product, but somehow I guess they won't be able to make that decision to change course.. easy when you're smaller and flexible.
I can tell you how we failed with our first product. Bad design choices (that people would accept a large client download, that Mac wasn't that important) and a bad UI meant a bad user experience. Plus a lack of up front planning about why would users want to use us. Therefore the users never returned - the lack of momentum had a big negative effect on morale. Every day in the office was miserable then because we knew people weren't using/enjoying our product and we weren't growing.
We made a tough choice to abandon that first product and our new site is starting to rock and is heading in right direction. The positive momentum has such a big impact on morale and every day hearing a user say "I'm so glad I found this site" is best motivation to keep going through all startup challenges. So it comes back to momentum from users, and that comes back to good design and understanding what people want and why they would use your product.
just my $0.02
And then for the others who joined after we did it as share options, up to 4%. A way to calculate is to use sweat equity.. what would they/you normally get working for a large company for that time against the valuation of the company you work out.
Now our challenge is to find good and reasonably priced translators to do the service (preferably uni students who are in our target demographic and "get" the service as well)
But as we're still small it's hard to find volunteers who could do the job well (and we're in Hong Kong so don't know any Spanish native speakers).
It will simplify development for you and make it clean for your new and existing users.
If Facebook changes the policy, you can always adapt at that time (as will lots and lots of other people). Better spend coding cycles on user features not planning for unknown future permutations?
1. Show the features, so people have some anticipation of what they get if they register / upgrade. Suggest you mark them differently graphically so people get an idea that this is "pro" or "vip" only.
2. Haha..we agonized over this for a full 5 mins! We settled for "Sign up" and "Log in", not "Sign in"
3. We let them login directly on home page - for your returning visitors its a massive saving every time. Your users will thank you
4. no idea :)
i actually made friends with the company lawyer and asked her informally about it first. i suggest you can try first. if the work contract. then it's not unreasonable to ask for a letter from the company saying its ok... as long as you're doing a good job at work i guess it's fine (people may even see you as with a lot of initiative to be starting your own idea outside of work)
good luck...