85 karma · joined May 10, 2016
From what the article says, it looks like this company is looking to provide their software as a tool for companies to generate stock music with minimal effort. They claim that stock music currently available for purchase is both overpriced and generally insufficient for commercial projects with specific demands. Perhaps it's also implied that paying a producer would similarly be too steep of a cost. My main issue with Amper's concept is not that the creation of music with AI is too farfetched- that is not a new concept. My issue is that the value of Amper's software depends on their ability to optimize the process of creating music according to strict specifications- something that I think is bottlenecked by the speed of human conversation. Like any producer, AI software can get the ball rolling, but ultimately creative decisions have to be made intelligently somewhere, and there must be an exchange of feedback which is more efficient and stronger than regular human conversation for Amper to succeed. Not only must the AI be very good, but the user interface itself must be so good that someone without a music production skillset and only a vague understanding of what's needed can do the work. I think creating this kind of interface for a layperson is the bigger challenge here.
I was also extremely unimpressed with the demo. The sound quality was very poor for commercial music and there really isn't a lot of range shown in the tracks. And it isn't because of soundcloud, there are plenty of even amateur composers with more professionally produced music. I know it's supposed to be stock music, but isn't this software supposed to be capable of generating excellent, detailed stock music?
I think Twitter has always been a completely ridiculous service and it's a poster child for this misguided iteration of Internet companies. If we just get enough users, we HAVE to make a profit! Turns out that isn't the case. The only thing I've seen Twitter accomplish is poisoning our collective consciousness with false information and a bad model of reality provided by an unsustainable system.
I think self-reported gains in creativity are meaningless in defending LSD microdosing. Psychedelics are not magic creativity chemicals and their use does not inherently make anyone more creative. How are we defining creative? What does that even mean? Is the code I wrote on LSD really that much better than the code I wrote sober or on a different drug or combination of drugs altogether? What about strategic business decisions, design work, or documentation? How does one accurately measure 'creativity'- is that even a desired trait while working for most people?
I also don't see why it's necessary to use hallucinogens during the work day. Why can't you just drop acid on the weekend or vacation when you actually have the time to enjoy the experience (as heavily as you'd like) in whatever setting you feel most comfortable in? If you really are invested enough in your career to do psychedelics for the sole purpose of workplace creativity, can't you just do your creative thinking then? I think this approach to applying hallucinogens to your work would be as effective as microdosing, if not more so.
My biggest criticism is this though: isn't the whole point of psychedelics the expansion of consciousness and wisdom beyond its current state? The psychedelic community is generally a fairly anti-authoritarian one and I tend to think that it's not just because the state often treats the use of hallucinogens with the same level of violence as far more socially dangerous behavior. Using psychedelics for as shallow of a reason as coming up with ways to better optimize your stupid advertisement platform to sell foot cream to seniors is a tragedy. Besides, there already exist drugs for this purpose (coffee).
And these points ignore the main risks which are obviously being caught and having an adverse health effect.
I think this is a stupid trend highly indicative of just how boring and uncreative the tech industry is. At the end of the day, some of us use drugs to get through the work day. If you want to use psychedelics to do so, that's your business, I don't know how you function, but I doubt you're drastically outperforming the coffee guy or the straight edge guy at the office.