winterbe

I guess that 99.9% just use the search input to the find the stuff they are looking for. What else could you do? Clicking through product categories?

BTW: UP/DOWN arrows and Backspace is redundant. Just use PAGE UP/DOWN or CMD LEFT (chrome, mac osx) for back.

At the very least the search input should be focusable by clicking tab ONCE... not 15 times.

EDIT: The whole Tab Order just makes no sense at all:

1. Try Prime 2. Sign In 3. Try Prime 4. Wish List 5. Shopping Cart 6. Departments 7. Fire & Kindle 8-14. No visible focus 15. Search input

I bet this has NEVER been A/B tested.

Still no autofocus on the search input. After 20 years? Really? You have to press 15x TAB in order to start searching. This bothers me since 2001 when I ordered from Amazon for the first time.

I don't think he meant hotswapping in productive environments but during development. Load balancing doesn't help here.

The webapp I'm working on currently has a startup time of 50s on my macbook. If I restart the webapp 100 times a day, thats a total waiting time of 30+ minutes. Our team is 6 developers, so we loose 3h per day.

Real hotswapping may be extremely complex but IMO it would be absolutely worth the effort.