Everyone here has pointed out why this bike is not simple or usable and the designer has sort of justified this argument by not even mentioning why this is a simplified bike on the website. It marketing 101, if you are making a better product – tell people why it's better!
Actually BBC did an article about this recently because there are a few misconceptions regarding this title and how many employees do these companies actually have:
Actually I couldn't even find the link even after reading your post. I'm on an iPhone and that might have something to do with it, but still needs to be more visible.
Ah yes the I'm giving up_______ trend. I said the same thing in the post Paul Miller made. If you want to give up aspects of your life or stop using certain services – can you even call the Internet a service anymore – good for you. I will not to judge you but FFS stop making public announcements. If you're really doing it for yourself. Keep it to your self.