webbie917

I believe Tyler refers to not wasting resources on acquisition channels that you don't have expertise on. That hurts the bottom line and profit margin at the end of the day if you try and fail at a lot of things but also may imply that the business "can't be grown" because the current owner "tried it all". If you are confident in outcome you should always try to maximize total revenue and MRR/ARR metrics.

Couldn't agree more with you. Many developers tend to think of their own time as free and often don't estimate the cost past initial building (like maintenance/upgrades/compatibility).

I am a former developer myself so certainly been there done that mistake myself.

This is very important and overlooked by many marketers. Your emails need to actually come from the email address you say they are, e.g. the sender should be blah@yourdomain.com and not "via some random server name of your provider".

You would need to have a really big email list to justify maintaining your own server with either open source software or Sendy, which I realize isn't a big deal for developers but you gotta figure your time isn't free, right?

If your list is small-ish, I would suggest to go with a hosted solution like http://BigMailer.io or other similar providers depending on your feature needs.