This is great. Having helped create a SaaS business, and seen it through 5 years of struggle and growth, a few questions come to mind (especially for investors)
1/ The quick ratio is handy, but it merges new sales & upsell. The underlying issues are very different between the two. Wonder what the motivation is behind combining the two, as it mashes two issues together.
2/ Lifecycle of the company (years since it was founded) probably matters quite a bit to how you compare / evaluate the ratios. Any thoughts on that, given your examples?
3/ No mention of logo churn. With SaaS, new sales effort goes into landing into accounts, and therefore, losing accounts is painful, relative to losing revenue to contraction.
4/ While revenue is the rubber-meets the road indicator, I felt that our user engagement (often a business specific metric as opposed to the canned DAU or MAU) was the leading indicator. Revenue growth (new or expansion) could mask issues. Any commentary on this?