318 karma · joined August 9, 2021
I believe most of Apple's value is from delivering a high degree of consistency and polish; owing to its culture of relentlessly developing the UX of their products.
Therefore the CEO's primary roles at Apple would be to maintain that culture, steer the ship into new segments, and discern when the public will care about those segments.
I think Cook has done a decent job of that.
Making it all possible with RnD and supply chain is another story, but also where Cook is known to excel so maybe I'm underselling him. Jobs had Cook so presumably Cook would find a Cook if he weren't Cook.
I don't know much about Microsoft but Balmer was definitely taking over a different beast than Cook.
Any decisions that would affect their trajectory will get a ton of deliberation from a lot of smart people; i.e. there wouldn't need to be a ton of input or ingenuity from the CEO to see returns like those from Apple, imho.
Not to say that Cook isn't great or that it wouldn't be difficult to achieve that success.
China was doing similar with sanitizer trucks running up and down streets so it's not terribly unfounded--actually that fake news is likely better than >99% of the actual crap on there.
[0] https://www.clarke.com/blog/aerial-mosquito-control-applicat...
Edit: footage of the trucks because they're neat https://futurism.com/neoscope/watch-china-spray-entire-city-...
No idea what the efficacy is.
It's a simple swipe on the message, and either party can unsave it. Of course my ex-girlfriend just saved everything.
Snapchat's UX is (was?) really incredible for privacy, and did a great job of mimicking the IRL experience, they just didn't bother with E2EE unfortunately.
https://neurosciencenews.com/neuron-counting-9898/
This article goes into it and mentions "numerical distance effect", which looks appropriate but not what I remember.
I did learn that people who play first person shooters can usually recognize more objects at once instantly; 6 or 7 instead of a more typical 4 or 5, if I recall correctly.
They used number of grapes in a hand to measure.