626 karma · joined August 9, 2014
You can look at my post history. I’m just trying to give an industry perspective. I’m not supporting what Honey or any shopping extension does.
I never said Honey doesn't override cookies. I'm not saying this isn't a problem, it's just not a Honey-specific problem. If the affiliate networks used first-click or multi-click attribution, none of this would be an issue.
He doesn't provide the context for what his timescale is for his specific case. He cites that it can be up to 30 days later and Honey will still take the commission, which is true, but most merchants don't honor any cookies that are older than a day anyways.
I'm not saying this isn't a problem, it's just not a Honey-specific problem. If he actually wanted to influence change, he should cover the affiliate networks responsible for dictating this behavior (CJ, Impact, Rakuten, Awin, etc). The extensions are forced to comply by their rules.
But I am just saying it's not a Honey problem, the blame is focused on the wrong place. If they want things to change, they should direct their rage at the companies who make the rules.
But they are allowed to claim attribution even if they don't find a coupon. Merchants know this when partnering with Honey. Most of the time, even if users don't find a coupon, they still get cash back which is funded through the commission.
Like I said, the affiliate industry is pretty wack and that's why I left it, but this is far from a scam.
So like I said, there are some legitimate problems with the affiliate industry, but the rage should be directed at the affiliate networks that dictate the terms. They could easily switch to first click attribution which would solve this problem.
In the rare case there is a prior referral, yes last click attribution comes into play. But that's the same for every shopping extension (Rakuten, Capital One, etc). The extensions have to comply with the affiliate network's "stand down" policies, which means they can't just automatically pop-up and actively try to poach the commission if it's within the same shopping session. And they all comply. MegaLag focuses on a very niche case of going back to the merchant in the same month.
Source: I worked in the affiliate industry for a few years
The affiliate networks (CJ, Impact, etc) are the ones who determine what attribution method to use, shopping extensions just comply. The vast majority of shopping sessions don't have any prior attribution and merchants fund all of these commissions (nothing is taken from a creator or a user). Yeah, it does seem like the codes Honey has have gotten worse in recent years, probably just a consequence of PayPal acquiring them and not giving it any attention (and layoffs). But the example MegaLag points out of finding a better code on a coupon website DOES THE SAME THING AS HONEY (overides the attribution).
So are there some problems with the affiliate industry? Probably. But calling Honey a "scam" seems completely unfair and lacks critical thinking. It's saved me thousands of dollars over the years.