That said, I think this article is essentially correct. I would put it like this: building information machines out of pure information is a creative endeavor. Human performance tends to fall on a bell curve, and IMO it's true for developer output in particular. So if you want to create a hugely valuable solution to a big problem, you should probably hire the best people you can find and organize them in a way that lets them max out their creative power.
The main obstacle to this IMO is poor leadership attitudes & practices. This article's author said it best in another post:
"Boring" is a good strategy if you think the bigger existential risk for your company is that Product & Engineering will [...] fail to ship a reliable product on a reliable schedule. But if you're more afraid of the business risks of shipping average product, at an average cadence, over the course of years, you should consider deviating, at least sometimes, from the playbook whose entire definition is "optimized for safety."
https://morepablo.com/2022/04/against-boring.html