thank you!!
7,234 karma · joined March 27, 2007
Night Job = iPhone Apps
thank you!!
The most common outcome I find is the estimator tool shows more traffic and a lower cost per click than actual adwords results. I have even had the cost per click off by 40% more than the estimator tool.
The problem with the tool is there are too many variables that the tool can not account for. Other than cost and keyword, you have to deal with the quality score that looks at the ad you write, the landing page the ad is pointing to and click-through-rate (ctr).
In the SEM industry, the rule of thumb is to take a small amount of money and test paid search. It is the only way to get a good idea on the environment you will be competing in.
Yet many things get flagged for weak reasons. (ie. just because person x didn't like the article).
I would say no.
Sub-domains are treated as a separate site in the eyes of search engines.
"2. Who cares what other people think? Boring businesses can win big"
While I agree with the point, Buffett was very sensitive of what people thought.