As I'm sure you expect, there's a lot you can learn when it comes to 'cold intros'. So here's a list of things that first come to mind that may help.
- Set appropriate expectations. In my experience, getting a positive response to more than 10% of the businesses reached is very very good. Even if everyone on the list seems absolutely perfect.
- Businesses will refuse to speak to you for various reasons, and annoyingly most won't tell you why! But if it feels like you're unlikely to proceed, the most value you can get is to take your chances and ask. I wouldn't lead with politely trying to understand how their business works. In their eyes, you should know that already!
- Get an understanding of who is the best person to speak to in a business in the first place. If it's a small business, go as high up as you can.. directors... Cxx's... (as it's likely they're quite hands on). As opposed to bigger businesses where that's not always appropriate - they may have a 'procurement department' or this sort of thing is handled by department heads.
- Get an understanding of the best method of the first contact. I don't use social media very much, and I'd hope that was clear by my lack of activity. I brush off most first points of contact via SM because it doesn't feel natural. But I use my phone a lot, so happily speak to someone for a minute or two if they cold call me as it feels natural. I know people who hate technology and have responded well to physically arriving at the front desk around lunch time, offering biscuits for a 10-minute meeting.
- Personally, I avoid probing questions in the first place. Some call them 'open questions' (those that can't naturally have a yes/no answer). Firstly, by asking questions like this you might come across as naive to their industry and secondly, it can make the listener feel uncomfortable. If they naturally want to say no, let them. You have a big list
of leads to get through!
- That doesn't necessarily mean you should ask closed ended questions such as "Do you have 5 minutes to speak about x?" or "Do you know about regulation x?"...
- ...I prefer the approach of pretending the customer is repeating "What's in it for me?" whenever I say something. This more a natural attitude than a scripted approach (like emphasising on whether a question is open or closed).
But to answer your questions specifically..
How would you go about getting contact information - depends on the method of contact. Phone number - look in company publications, call up reception and ask outright for it. Email - guess (format.. first.last@... first_initial.last@...).
introductions
Travel back in time and meet someone who can introduce you. :) If the target attends social gatherings, go there.
meetings
Remember they're asking "what's in it for me?". Offer something to incentivise them. Aside from biscuits, you want 10 minutes of their time to talk about how you can benefit them.
...and eventually sales?
Let us all know when you find out ;)
Hope this helps in some way!