Those prior things you speak of were absolutely terrible. I had all those devices and they sucked compared to the iPhone.
I think that those "innovations" seem simple now in hindsight, but why didn't any of the companies previously making smart phones or PDAs (Palm, Windows CE, HP, Compaq, Dell, etc) come up with something that not only the hardcore nerds would actually want to use?
I really don't think it was just marketing. Apple made a smartphone that almost everyone could pick up and enjoy using.
I definitely see both sides to this story. It sucks that Apple is killing fair (and unfair) competition but it also sucks that Samsung can just sit there and blatantly copy Apple's innovations. There needs to be a balance.
This is the best quote I've seen about the verdict:
"Samsung only found itself in trouble with the products that copied liberally from Apple. It did not help their case that they had a hundred page document describing what to copy nor the fact that Google went to them and said "do not copy Apple that blatantly"."