847 karma · joined February 16, 2010
I don't need this to give me social context to my wife or my parents etc. calling me. The value of this is really to people that are not that close, where Facebook can surface relevant data that I don't have at the top of my mind - but I rarely communicate with those people via phone calls any more.
In my experience, teams always struggle with that level of decision making, and the problems stem from optimizing for the wrong tasks, even if someone is overall agreed on what the "most important" metric is.
But some of the basics you have in place right now like the pagination simply do not work.
1. Front page needs to be clearer about what you are offering. The socks themselves are not directly described, the cost sort of shows up in the wall of text below, and the call to action buttons are small. The option to actually view the socks is hard to find at the top bar
2. The sock gallery page needs a lot more work. I can't seem to click to actually see more images. Why are the images themselves so completely boring? Take some filtery pictures, take pictures of you wearing your socks, I don't know, SOMETHING. You're only selling a small range, this really shouldn't be a problem. Remove whatever php 2002 gallery code you're using and build something more image friendly that's less about lists. We live in the age of pinterest.
3. When you fix your gallery, replace your front page with it.
4. I think your actual product has a lot of potential, although I don't think your socks are particularly quirky enough. For example I don't see what's so special about the May pair (maybe because I can't click to actually look at it in detail). I want a pair of socks that has Captain Picard and Darth Vader having a fist fight.