372 karma · joined August 23, 2012
Health insurance companies start buying your purchasing info and decide to up your premiums due to the amount of alcohol you buy, fast food you purchase, or your grocery shopping habits? Do you eat too much red meat, too many carbs, not enough greens? Is your sugar intake put you at a higher risk for diabetes? How may cigars/cigarettes are you smoking? What about marijuana use, or over the counter drugs?
Home owners insurance: What if your shopping data shows risky patterns or behaviors - do you or spouse buy too many candles, is your home at a greater risk for fire hazard?
Law Enforcement: How much ammo do you purchase? Are you frequently buying guns? Are you an active shooter risk? Are you spending too much at strip clubs? Are you spending too much money in high risk neighborhoods?
Obviously these are all just examples, but don't think for a second that they don't already have most of this data, and can brainstorm many other use cases for it, honestly we are just living on borrow time at the moment before it gets unbearable.