He's merely applying SEO practices. Don't hate the player, hate the game.
396 karma · joined March 2, 2018
What you're saying is perhaps correct but it's not how AB testing is done in the real world. I think many tests show a difference for random reasons.
If you go direct to consumer, you need to invest in building out awareness, and online and offline sales channels by yourself, which costs margin too.
Being a Marxist in business school would be, as would being a libertarian in art school.
Russian, Japanese, Chinese, South Korean, German, French, Italian, Brazilian. And on and on.
You're cynical because your unrealistic expectations are not being met. Adjust your expectations, focus your energies elsewhere and you will be of a more positive outlook.