- The Space Shuttle Challenger disaster in 1986 was caused by the normalization of deviance, where engineers became accustomed to problems with the O-ring seals and began to accept them as normal. This led to the eventual catastrophic failure of the shuttle's launch, killing all seven crew members.
- The 2008 financial crisis was caused in part by a normalization of deviance in the banking industry, where risky and complex financial instruments were routinely used without proper oversight or understanding of the potential risks. This led to a widespread collapse of the financial system and a global economic recession.
- The Volkswagen emissions scandal in 2015 was caused by a normalization of deviance in the automotive industry, where engineers and executives became accustomed to cheating emissions tests and misleading customers about the true environmental impact of their vehicles. This led to significant financial and reputational damage to the company.
- The Theranos scandal in 2018 was caused by a normalization of deviance in the healthcare industry, where the company's leaders became accustomed to misrepresenting the capabilities of their blood testing technology and misleading investors and customers about its accuracy. This led to significant legal and financial repercussions for the company and its executives. (ChatGPT)