From the company, they explained that “the large database of Cramer, which covers thousands of formulas for its fragrances, allows the AI of Notco, Giuseppe, acquire this information and generate top -quality aromas at once, doing the process much faster and more cheap. ”
By: Israel Durán
September 24, 2024
The company created in Chile, Notco has become one of the main vegetarian food companies, becoming one of the main unicorns in Latin America, reaching the value of more than US $ 1.5 billion.
But, now the brand will venture into the field of perfumes using artificial intelligence, in a project that will join Cramer, provider of flavors and fragrances in Latin America.
In this initiative, Giuseppe AI will be used, the artificial intelligence tool prepared by Notco, where they will try to elaborate novel fragrances with such technology.
“The generative AI is usually used for images, videos and texts, but Notco goes further, using AI to generate emotions through the smell. Before, creating a personalized fragrance took weeks or months, now with the experience of Cramer's perfume and our genii, we can do it in seconds and do it accessible to many more actors in the market, ”said the CTO and co -founder of Notco, Karim Pichara , according to pulse.
In addition to this, from the company, they explained that “the large Cramer database, which covers thousands of formulas for its fragrances, allows the AI of Notco, Giuseppe, acquire this information and generate top -quality aromas of a top quality aromas of a Only, doing the process much faster and more cheap. ”
"In fact, in a blind test, Notco tested 13 different formulas created by their AI with real perfume , they added.
In this sense, Picara stressed that this project is "the result of combining Giuseppe with the knowledge and experience of Cramer" and that "our technology processes fragrance information from the molecular structure of the volatile components, to the sensory description of the aroma in language in language natural. We have three patents that have resulted from the development of this technology. ”
“Understanding the aroma from the verbal description and molecular information, Giuseppe creates aromas of conceptsbstract concepts and emotions, such as the smell of Christmas, the summer parties at sunset or the fresh spring mornings. In addition, we are breaking barriers by generating formulas never created before, allowing companies to innovate and customize their products more disruptively and efficiently, ”he said.