131 karma · joined July 5, 2015
While with hosting, it isn't as easy to switch. When you have chosen AWS, of course you can switch to another vendor, but that is not without an investment in time and money. The higher the switching cost, the more you can raise the price above cost without customers (immediately) running away.
I do not disagree on your point that it might be a combination of intention and incompetence, although I think most of them really do not want to see downtime and negative press at release date, when they sell the most. So next to intention and incompetence there is also a strong incentive for them to prevent this from happening.
But the orignal point I was making is that scaling up all of a sudden for an enormous amount of people/traffic is intrinsically very hard, so its easy for them to underestimate the effort needed, and pay deeply for that on launch date (and we too as gamers).
Facebook, Twitter etc begin by a stable (code) base and then step by step scale up their systems. When something does not scale they can roll back or quickly fix it. They don't have to ramp up from a few hundred players to hundreds of thousands in a few hours like in the gaming industry.
Doesn't help that the ads are most of the time outside the control of the publisher, but are controlled by big advertising networks of course.