mblake

To me it seems like he really likes to make the most of all advertising opportunities, be it direct or indirect.

Publishing this book was most likely seen as an advertising vehicle for his consulting services. I think it's a smart idea which will most likely net him a lot more money in the future that just book sales commission and will help further consolidate his name brand.

Bought yesterday and almost finished reading.

Although I could've read almost all of it through the blog (except for the few new articles), I find it much more comfortable to have everything compiled into a single file; pure content without other distractions.

I just started dabbling into software marketing and would much rather take advice from Patrick than general-level marketing advice.

The book (I used the pdf version) is pretty well typeset, so reading it is not headache-inducing (for the ppl worrying they might not enjoy it and would rather wait for a printed version).