I believe CopyPress by BlueGlass (http://www.copypress.com/) is this. And those guys are some SEO geniuses - like Greg Boser?
214 karma · joined April 10, 2010
matt@mattgratt.com
I would only use something like this for trivially competitive terms.
Blueglass' product is worth looking into (I believe it's called SecondStep) as is Optify.
I don't really know what you mean by crowdsourced SEO - if you're crowdsourcing your onsite stuff, you're probably making a bad decision.
If you're crowdsourcing your link building, you're paying someone else to spam for you.
spkto.us/blog would be a much more effective configuration for SEO.
(I assume you'd like traffic on your site from google.)
See those links to your competition? Figure out how to get them to link to your site.
(This is where the glib, generic advice ends and the work starts. As you have probably figured out, SEO is relatively simple to understand in theory, and relatively difficult to actually do.)
If you share your site w/ us, I'll give you some suggestions.
Would headphones w/ noise cancellation help? Even if you didn't play music through them?
I think this is a difference horses for different courses. If you study English or Political Science (like I did), you'll probably find a Kindle easier to deal with. If you study biology, chemistry, or topics like that, the animations and rendering of diagrams on an iPad will be superior.
While it's simply unrealistic to get paid six figures for copywriting, it's helped make my writing much simpler and much easier to read.
Additionally, this sounds like stupid advice, but copy (by hand) writing you like. You'll learn (both consciously and subconsciously) what the writer is doing.
See, for instance, internet entrepreneurship, 1997-2001, construction, 2005-2008.
That being said, I say Green/Energy.
many OEMs have unique product managers for each carriers...
There are direct relationships between the spend on QA and testing early in the process to the spend on customer support later.
2) Different large carriers typically get different phone variants. See, for instance, the Samsung Galaxy. In many cases, because of the CDMA/GSM issue, Verizon gets a wholly different phone than AT&T.
Each carrier has a different strategy and is looking for different things. Many carriers even have specific product managers for each carrier, ensuring the phone is in line w/ their unique requirements.
Because of their size and clout, Verizon gets theirs earlier than most (I think - not sure on this).
Exclusivity arrangements are negotiated between the OEM and the carrier. Generally you're working with lots of different SKUs that are relatively similar.
The iPhone turns most of this on its ear, in both a) there's one, and b) Apple is not good at working with other companies, because only one person at Apple's opinion matters. Verizon is also famously difficult to work with and used to dictating terms to partners, generally around making all of the mobile content 'V-Cast' this or that, and putting their logo on everything.
As you can see, there are conflicts. I imagine they've been working on them.
Oh, and as a side note, since I've moved out of San Francisco, I have had 0 problems with my iPhone.
Is that a helpful response?
You are completely correct.
Most people don't know anything about Verizon's phone testing process.
It is, by far, the best in the business. Verizon does not ship non-functional products.
However, clearing the typical telco operator handset testing process (network testing, stress testing, etc) takes 3-6 months.
Verizon takes 18 months. They are the most thorough in the business. This is well known in that community.
They (V&A) have a CDMA iPhone. It's in a Verizon lab somewhere. No one knows if it's passing handset testing (it may not be), or if the deal is fouled up on the sales/bd front.
I suspect Apple and Verizon cannot agree to contract terms, largely around branding on the phone.
I use it because I like to pull in the retweets as 'social proof.' My users aren't very good about commenting (which is sad, because I have call-outs and everything), so any social chatter I can pull in makes a richer, more interesting site.
If you want to learn copywriting, there's a correspondence course from AWAI that's pretty useful. I learned some things when I took it. (It's sold in a very "yellow highlighter/red underline/internet marketing" way, but it's very valuable.)
it depends what sort of market you're in and what you're doing. Because you're in this forum, I assume you're building an internet app and intend on receiving traffic from search engines and social sites.
You can use google keyword suggest or wordtracker to see how many people are searching for what you're making, and if anyone else makes it.
Yes this works for ISV products too.
it's basically a series of case studies about how different external factors influence people's decision making. there's chapters full of examples on things like social proof, liking, reciprocity, etc.
This is going to sound stupid, but if you really want to learn how to write for the internet, read Cosmo. Yes, the magazine with the quizzes and the sex tips. Their headlines are excellent, if somewhat insulting to intelligent people.
The other thing is that it's great for learning to connect headlines back to quantitative results, so you can see what works and what doesn't. For instance, tweet a link once a week w/ a different headline and a shortened link, and track the click-thru against the headline. This is a great way to learn to write headlines.
Also check out Neil Patel's blogging and copyblogger. Both of those should be read at both the content level (ie what is he actually saying) and at the meta-level (ie how does he use his headline? What sort of structure does he use?)
Good technology marketers generally are a) ex-engineers (this is a spay-shul breed of person), often those who went out in the field and sold when push came to shove or b) people that sincerely like technology and have lots of field experience.
A bad marketer says "Everything is a widget (or cpg.)" A good marketer says "Every buying process in every vertical is different and highly sensitive."
Generally, marketers arrive as communication-oriented (PR/Marcomm experience), technology-oriented (PMM/PM experience), or sales-oriented (former sales person, cares more about qualified leads than raw names and phone numbers.)
Read Steve Blank's book - most people point to him as one of the best marketers in Silicon Valley - or read about his adventures as head of the SuperMac marketing department - http://steveblank.com/category/supermac/ - That's what a GREAT marketer does.
But, yes, good tech marketers are rarer than hen's teeth. Most people in marketing are there because they lack the logical abilities to be an engineer and the courage to be a salesperson. (This is coming from a marketer.)
Generally, really good marketers know the hell out of their market, and know what metrics they're working towards. They should know every influencer in their field by name and viewpoint, if not personally. If anything, they really need to think of themselves as 'Market Response Engineers,' trying to find out what the market will do in response to the messages they communicate.
Additionally, avoid people who work/have worked at ad agencies. They know how to drink, not how to market things.
SEO matters, even in the complex business to business sale, <em>but only if your company and your offering is remarkable</em>. (In the Seth Godin sense - worthy of remark.) Look at how much SEO a company like salesforce.com does.