marwann

Interesting in many aspects.

I've set up an SMS alert that reminds me each morning to "pay it forward". Andrei is right, helping people without asking for anything in return is actually the best way to get something in return.

Also I like how Stewart Butterfield is kind of honest when trying kato. What I wonder is why he didn't try to hire the team for helping build Slack.

CPM can drive your costs down on a highly targeted niche. Let's say you want to target a female tech journalist living in SF and using Slack, you'd rather use CPM than CPC as you're pretty sure there are only 20 people that match the criteria and even though you'd pay 50 USD per 1000 impressions, you'd only pay 5 dollars to ensure each person in this particular niche sees your ad 5 times!

Any clever advertiser doesn't judge the success of a campaign by its number of clicks, but by its number of conversions (and ultimately, revenue). What's become a new pain in the advertising space are spam/ghost referrals, messing your analytics only for the sole purpose of making you visit their websites, also adding up to the stack of fake audience of your site (which the article fails to mention).

True that :( I've worked in the industry during 3 years before figuring that out! The problem is mostly for platforms to find a way of identifying which reviews are real or fake, depending on IP, rate of reviews, recency of the user, etc.

In France, an agency created a fake company selling kebap sandwich on Mars. They had 105.000 views on their video, 46k followers, 20k facebook fans...and orders.

What's scary isn't the fact people buy fake reviews/followers/etc. but the fact people actually believe in these vanity metrics and want to order afterwards.

The idea is awesome for developers with basic knowledge of bootstrap, and seems to make most people gain time too. The only bad thing is that your website doesn't seem fully responsive, especially with the left iframe-like menu. It's bad for a boostrap theme maker...

I think the new feature allows you to do it one way : from emails to slack channels but that's all...

Isn't this what you were looking for: http://slackhq.com/post/126629257535/email ?

Hi Paulods. Sorry for the late answer. We currently do not support other languages than latin ones. But be it English, Portuguese, German or French (among other), we could be able to help you !

Strange, it does work for me. Could you check again ?

Otherwise, you could access it here : http://bit.ly/birdlyforslack

Thanks for your feedback

Yep, I think the trick is here : thinking about using Facebook's Custom Audiences with @facebook.com addresses to get even more accurate targets.

I did the same a few years ago too with Adwords, but capitalizing on people's ego : to target "influencers" I wanted to invite for a startup party, I created special landing pages for each of them and bought their names as keywords on Google AdWords. They fortunately googled themselves (and if they didn't, I gave them a shout on Twitter). But now AdBlock attracts more people this strategy is a bit more complicated.

Maybe the right strategy for today is to do it Charles Saatchi-like : buy a billboard on times square saying "I want a job".

Hello, I'm not the one who made it, just found the idea great and felt like sharing it here. you can contact the "maker" on Twitter if you want to share your thoughts: @jeremyrieunier

I haven't seen that !