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One of my favorite song lyrics of all times:

"I've been losing lots of keys lately, I don't know what that means But maybe I've been better off with things that can't be locked at all"

I'm a happier person when I am using things that I don't worry about breaking or being stolen than I am taking care of nice things.

marmot1101on What the Obama Emails teach us about Email Marketing

The GOTV campaign by Obama was considered very successful. His opponents even said as much.

marmot1101on What the Obama Emails teach us about Email Marketing

Opt outs and email filters. The great thing about current technology is that it continues to provide the consumer with filtering options. I can DVR shows and skip commercials. I can turn on AdBlock. I can forward all of my Obama mail directly into my delete box.

The survivors of my filtering options are the products that provide me with some value that make me not want to employ a filter against them. Reddit's personal appeals and thank you put them on my adblock exemption list. The excitement of live NBA games keeps me watching commercials rather than DVR. A feeling of inclusion, no matter how manufactured, lead me to not autotrash Obama mail.

Filters cause better products, and Obama's campaign rose to the challenge(at least for me). That is hardly draggin the process through the mud.

marmot1101on What the Obama Emails teach us about Email Marketing

I think that the overall idea that marketing will become better will be true, but not until after it becomes worse.

Now that the best minds of political campaigning have shown the way forward on the bring your friends along front, the hacks are all going to take a whack at it. And they will kick that horse to death and probably decry the failure of personalized marketing.

However, there will still be the professionals who know how to use personalized email marketing surgically to accomplish a goal. Perhaps they will have to be more implicit in the future. They will also have to accept that there is a ceiling to the power of this new tool. I don't believe that that ceiling has been hit yet however.

marmot1101on Billion laughs

10 year deep IT professional, recent HN member. This is the first I've seen of this attack. Reposts can be a good thing.