5,502 karma · joined March 3, 2011
I agree with a caveat; professional/enterprise level creation looks the way it does today partly because of the tools we've had available (Word, Excel, etc). Where I disagree is that I think professional/enterprise level creation will look different in a way that benefits the iPad (this is really hard to quantify which is why its so vague) but, put another way; creation tools for the iPad will be developed, and their outputs will be some alternative (to word docs, powerpoints etc).
Personally and in my conversation with folks, I find that as a productivity device, iPad users fall into 2 buckets.
Bucket 1: Creators: developers, designers, writers and such - folks who need to create documents and other work product. Broadly speaking, in terms of available apps, and interconnectivity with apps (eg leaving Photoshop to go research something in a browser and coming back, copy paste workflows etc) the iPad is simply not there yet. For stand alone workflows, it goes some of the way there (Eg if all you're doing is writing, you can probably get away with it), but if your role involves using several tools, the tools simply arent there yet.
Bucket 2: Decision makers. I know a few successful CEOs who only work on an iPad. For them, most of their workflow is digesting data and decision making - they arent writing code or making slide decks. They just process emails, do product review and look at data and conclusions. For them, the iPad is perfect because all those workflows are easily completed on an iPad.
I think the iPad will get there eventually - the type of creation that is done will shift somewhat, and the tools will get better, but for now, even the most dedicated folks have a hard time using an iPad exclusively.
The studies you cite will also have the built in bias of comparing a 3 - 5 year old computing paradigm with one that's had a quarter century to mature . . .
re: #2 - this assumes that the quality of workflow/creation tools have peaked. Part of what drives the growth in tablets as a work device is simply that an office filled with tablets is an order of magnitude cheaper to supply than an office filled with workstations. I'll admit some category of activities (eg programming, architecture, anything precision related) will resist the shift to mobile/tablets harder than others, but many white collar jobs don't actually require desktop grade computing, it just happens to be the case that desktops/laptops were all that was available and that is where the tools were. (even this is being pushed - look at the Binary App for development and Plangrid for architecture)
Re: #3 - Marco argues this point re: HTML5 (and Android) really well. With the hardware accelerated graphics made possible by iOS 7 (and the better hardware coming with the next gen iOS devices), you're going to have to work REALLY hard to create HTML5 apps that "wow" like native ones can.
"problems faced by young single tech-savvy american college graduates with disposable income."
- editorial (although this can be gamed in a different way - a bunch of PR/marketing folks with strong relationships with Apple employees would suffice),
- reviews/ratings (also gameable)
- some algo for how long users continue to own/open/use an app after they download it (almost impossible to game, because it's linked to fundamental use).
With this combo - the rich will still get richer, but at least they will continue to be quality.
And Nate is incredibly responsive - always a good feature in a founder. Hope they crush it.
EDIT: "You" = any visitor to a site enabled with Hipmob.
EDIT: After getting feedback from some customers, we're building in an optout so that users
a. know that what they're typing can be seen, and b. can opt out of their typing being seen at all.
Given that Hulu is now owned by the folks who license its content, any new buyer/owner can expect to pay astronomically more (think of what happens to Netflix every few years as they license content) or lose access to content every few years. Essentially, the owners would sell you the company and retain the option to put you out of business. It's a really bad deal.
We also plan to add an overlay so there's no confusion as to when your screen is being viewed.
Will be out in a few short weeks - would love any feedback in the comments, or directly to me at ayo@hipmob.com.
Reference: http://www.nytimes.com/2011/03/25/business/economy/25tax.htm...
Several of GE's businesses are propped up by government subsidies. All I'm saying is that GE is not really different - Tesla simply happens to be in a sector that's particularly high profile and politically charged, and its claiming of those things are out in the open.
The New York Times had a fantastic article on this: http://www.nytimes.com/2012/12/02/us/how-local-taxpayers-ban...
And a visualization here with some data: http://www.nytimes.com/interactive/2012/12/01/us/government-...
Re-reading it, makes you wonder how profitable all these industries would be without all these subsidies/tax breaks etc baked in.