6,925 karma · joined October 17, 2010
The url is not the UX anymore.
This is why building "the obvious next steps" [1] is such an important concept. This is also why apps like Facebook or Pinterest have been so successful. Within this new UX, users are not looking to leave, they just want to find more information that is relevant to them.
[1] https://www.gkogan.co/blog/ridiculously-obvious-next-step/
Might even be good, as a way to calculate how well your internal links are working in keeping the users within the property.
For example, put a link at the end of the blog post, and then track how many users clicked it, vs. how many exited on that page.
Mailchimp adds their own trackers on top of the links you insert into the newsletter, which they use for tracking open/click rates, but that's almost less interesting than the source.
Why does it matter that I have a 36% click rate on the last issue, is it good? What if instead I have 10% click rate, but 1 of those people shared it with 10k more?
I understand why in general people don't like tracking, especially here on Hacker News, but I think some of it could lead to much better outcomes for all parties involved. I wonder what other solutions there are to help piece together your audience, and their interests.
Instagram on the other hand, that got out of control quickly. I found myself browsing through the feed and liking a lot of content, only to eventually realize that what I really wanted to do was to BE in places that I was liking; spending time on Instagram certainly wasn't going to get me there faster. That was the point where I deleted it.
Suspending the account, deleting the app... none of that has worked for me with Insta, there was always some pull to get back into it. Once I deleted the account, some number of months ago, I haven't had the need to even think of it.
I am curious because B-corps have been popularized in the recent years, but when I looked into what B-corps are, it seems to me those are just bogus certificates that aren't doing any good, except enriching the people who print certificates for these types of corporations.
I don't really know whether I am right or wrong here, but I weren't able to find anything that actually makes a B corp different than any other. Would love to hear your thoughts.
Looking back on my usage of Keybase, I realize that encryption to me is a feature, not a tool or an app. I prefer my conversations encrypted, but I don't seek out an app that does it. I would like my files to not be tampered with, but I just kind of assume that's the default on Dropbox at el, even if it's not.
From this view point, it might be a good thing that Zoom acquired Keybase. I would have rather it be Slack or Google or Microsoft, but Zoom will have to do. If they don't murder the acquisition right away, there is a chance they turn Zoom and all their future tools into a more secure environment, in which case it's a win-win for all.
Apparently in the early days of Google Ads, some clever people made large sums of money. Some were scammers, but many were just very clever opportunists who found a way. Sound like this woman figured it out!
If you look at the link from Draper, he is a VC, and is clearly looking at the situation from a more financial stand-point. His push to reopen business as usual might sound cold, given the situation, but it has legs, at least from a purely economical point of view.
Although the typical SF startup drum is about changing the world, it takes a lot more than just a good product to do it, as you've found out, and especially in healthcare, where the barrier to entry is extremely high.
Also, your doctors forgot to mention that Pharma companies actually pay them (indirectly) for prescribing a certain drug. Your software was not just not useful to them, it was actually telling many a story they did not want to hear. Sure, Tylenol might actually be #3 of the list, but their sales rep is a real friendly one, and next time they go out for dinner, it would be a shame to have prescribed something else...
Anyway, now you know. Isn't that an amazing feeling that you've learned so much that others would never dare, and it had only cost you $40k? Keep going, good lessons are worth it!
p.s. Just because your original iteration of the product was not needed by doctor and not valuable enough to be paid by the consumer, it doesn't make it useless.
Perhaps if you made it the #1 on Google, consumers would notice, and use it, then you could use it as a lead-gen for other products, and sell that space/time/data.. whatever.
The funny thing about startup ideas, your first iteration is probably almost always wrong.