750 karma · joined August 18, 2008
Podcast: http://www.idlethumbs.net
I think Kottke was referring to specific one off products like the iphone itself. Google and the rest of the handset world collectively has surpassed iOS usage, but we know that the iOS pie slice consists of just 3 broad models -- iPhone, iPad, iPod Touch -- while Android slice consists of seemingly every other phone under the sun. How does the landscape look if you stop looking at it by collective mobile OS and start looking by handset model line?
I'm asking out of genuine curiosity, not to try and prove a point, so if this post sounds smarmy or anything its not deliberate. Culturally, collectively, "Android" seems like it is going toe to toe with iOS, but when you get down to single models, everyone talks about the iPhone and iPad, but not much about specific Android-sporting handsets. Android, in those conversation, always gets abstracted back down (incorrectly) to a nebulous brand/make, or (correctly) a platform.
How many devices have you seen in the last decade which include an Apple logo AND another manufacturer's logo? I can think of one: the Apple/Nike+ http://www.apple.com/ipod/nike/ . The Apple logo and the Nike swoosh are cited as two of the most recognized logos in the world. I suspect that's about the only caliber of partnered branding Jobs would allow on an Apple product at this point.
That brought up a weird thought: I wonder how much SoundJam MP code is still in today's iTunes.
It's obviously yet to be proven since this is just a preview announcement, but I don't expect Apple to drop the ball on FCP. Maybe that trust is misguided but the wording between the lines of their presentation seemed to indicate they knew what they were up against. They opened this presentation by listing off the success the app has had in an extremely hardcore and demanding professional community. It sounded like they were trying to very clearly communicate to folks: "We know this app is operated by people who use it to the fullest extent, grinding their top of the line machines into the ground to produce content, and 94% of them already like it the way it is."
So, seeing the comments saying "this just looks like iMovie! They should call it iMovie not Final Cut!" when it looks like what Apple is trying to do is solve problems and add efficiency to the rote surface level tasks of daily FCP use, bum me out.
( and add some we-can't-resist specular shine to the UI chrome, of course)
Maybe it's a Northern California "no I don't have cable TV, puhleeze... but I secretly watch a ton of it online!" thing, I don't know, but I'm often surprised to visit a non-tech-minded friend for the first time in years, and see that they have a Netflix-enabled Blu-Ray player or HDTV, Hulu loaded up on their laptop, and no cable service in sight.
IANAM (I am not a marketer) but the history of a company, especially companies around long enough to have a history, is as important to me as their present when it comes to marketing and how they position themselves. Rebranding to try and move past your history is very frustrating to me as a customer when it's a negative history (eg Philip Morris renaming and refocusing a ton of itself over to the name "Altria") but it's just straight up baffling when its a positive history!
Rolodex made a product which filled a need so successfully that their brand name became a generic noun! And their solution to confidently presenting themselves in the modern world is to erase all record of that success from their branding?
I'd love to know why that is considered a good idea, where the thinking comes from, that genericizing is the solution to your specific success becoming outdated. Specifically for companies who have moved beyond the image in their logo representing a specific product to people.
If your problem as a company is that to MOST people your logo represents something arbitrary (for instance: a Rolodex file, or a tied parcel package in the case of UPS), why is the solution so frequently to start using a logo which represents arbitrary nothingness to ALL people?
If you're going to have a logo made of arbitrary swirly shapes and imagery which mean nothing, why not at least stick with some arbitrary swirly shapes which -- for some people who have been around for a while -- represent a specific past of innovation and cleverness? For the rest of their customers, at least with the old logo they have a clever story of the history of the company ready if asked. Instead, "Rolodex: We make nothing, we stand for nothing. How did we get here? We don't even know." Baffling to me.
The takeaway from this article, for me, was that you can kill your own career by doubting yourself, by not putting yourself out there actively and promoting yourself. Your own fear can close doors that will eventually kill your drive. That's not a foreign idea to me -- slowly recessing into a corner when I ran into something too foreign, or frightening, to easily comprehend and master has led to my engagement dropping off the map and to my becoming mediocre at something I should be excelling at. I've since gotten over that to a large degree (though sometimes "solving" that requires me to put on a false front and be confident and engaging with people I would otherwise avoid or shy away from) but I look back at past jobs I've had that I wish I had done better in, and the roots of my problems and hers ring as related in my head. (Even though I have never "slacked off" to learn an instrument, have babies, or be female.)
Sidenote: I don't know if you intended it or not but your post reads with a pretty contemptuous tone, which I don't think is needed. I think both "tl;dr"s in this thread are slightly offensive, but yours is more offensive. People racking up karma points via a summary always bugs me, regardless, but when its an opinion couched in a summary it's twice as frustrating.
Or are there issues with those services, too?
Going from attributing every tweet in the main feed and promoting outside clients freely on the sidebar of everyone's account to shunting attributions into a secondary info pane, that's a very large shift.