The experiments were conducted this way because there were no sensitive enough photodetectors in 1930s, so the eyes were the most sensitive available tool for this kind of experiments. Eyes of a physicist were prepared to the experiments by being in complete darkness for a few hours before the measurements. Description of the experimental procedure can be found here[2].
[1] https://en.wikipedia.org/wiki/Cherenkov_radiation
[2] http://iopscience.iop.org/article/10.3367/UFNe.0179.200911c....