Most of the 996 companies that I’ve seen tend to be ultra shitty sweatshops delivering less than bare minimum and with less security than what a university CS freshman would implement. There are obviously exceptions to this, but in China culturally speaking, it’s often much more important what things look like than what they actually are. That’s the core essense of 996. As long as you seem to be working hard and long time, everything else is secondary.
I find it ridiculous how random business managers in EU and US say this shit show would be competitive advantage. It’s everything but.
That being said China has several real competitive advantages over western countries, but media rarely speaks about then.