420 karma · joined August 25, 2009
My skillset lies at the intersection of user experience, visual design, and code for any form of digital media. I began my career writing code, transitioned into design, and adopted user experience soon after. Throughout, I’ve continued to learn and play all three roles in parallel in a symbiotic relationship of creativity, functionality, and execution.
http://www.henrykuo.com
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Recent Work:
Just the First Frame - http://www.justthefirstframe.com (Design/UX/Code)
iPhoneception - http://www.iphoneception.com (Design/UX/Code)
TABASCO Nation - https://apps.facebook.com/tabasconation (Design/UX)
Cisco Together - http://together.cisco.com (Design/UX)
I would assume that eye tracking is mainly for looking at content and secondly for looking for next actions, while mouse movement would be primarily for locating next actions and secondarily for interacting with content.
Imagine watching television, and in each commercial slot, it's the same commercial, all day, all week. I think you would get sick of that commercial very quickly, and after a while, you would begin to have negative thoughts about the company in the commercial.
The same thing happens when my wife watches her Korean dramas online. There was a week or so, that there was this one single Virgin Mobile ad that played before and during every episode, the one that has that scene of the woman giving birth while screaming at her mobile phone. Even though I wasn't watching the dramas, I was close enough to have to hear that ad 25 times over the course of a night, and I began to harbor extremely violent thoughts against Virgin Mobile.
Edit: not sure that answers your question directly actually, but what I really mean is that I would like to see a variety of ads rather than the one or two that seem to be stalking me everywhere and of which I have no interest. I'd certainly rather see ads from more companies of higher quality than mesotheleomia or mortagage financing, but in all honesty, having one or two of those sprinkled in would at least lessen the badgering I get from the few ads I constantly see.
But good luck with it! Maybe you'll make some discoveries in the near future and implement something to make this more useful for someone searching for a specific related name. There's quite a few out there, and they all help, but I could still see some room for a new form of domain discovery.
I wouldn't be so quick to judge if I were the writer. This will just be one of many discoveries as this type of business grows and gains in popularity, and I have no doubt they will learn and react with their best judgment.
One thing I find awkward are the rollovers of the 4 buttons with the red arrow pointing me up to read the related description. I found it unnatural for me to look at the buttons, rollover one, and then look up to read the description, and then look back down, rollover another button, and then look back up for the description. My eyes kept going down, then up, then down, then up.
One option I might rather have seen was having the buttons flip around revealing the simple description, while keeping the more detailed description above, perhaps allowing room for screenshots of the products above.
"It needs to fail. This is not the right way for us to go forward."
You're basically hoping completely that this will in fact fail entirely, without understanding how it could be useful for some people in some scenarios.
Attacking me on a personal level in your comment is also very simple-minded. You have no clue about the kind of person I am, what kind of activities I'm involved in, yet you've already made the assumption that I'm a lazy-ass fat person as portrayed in Wall-E. I'm the exact opposite. I run. I bike. I go to the gym very often. But there are indeed times in some days where I'm tired and want to veg-out, and in those times, I will want to plop on a couch and just watch some television.
Go ahead and downvote me all you want. For your sake, you should at least allow the possibility that you're thinking is wrong. By stating "it needs to fail", you basically hope no one will ever find their product useful, without seeing how people in the real world will react to it in the first place.
If you can, please give me some feedback on the A versus B / A+B thinking that I hope people practice, rather than trying to compare one thing versus another, choose the one that is mostly better, and hope the other goes away. The world is full enough for people to make use of a multitude of products and services to fulfill their needs and desires, and the way you choose to do so isn't the holy grail of how to live one's life.
The fallacy some people fall into when presented with a new product or service is to make an assumption that this new product or service is meant to replace current methods......entirely. It's a black or white world to these people. What you should be thinking instead is how this service could e utilized in a more useful way than SOME current methods of doing things. This is the same crap I read when augmented reality was coming about. Stop thinking A versus B and start thinking A + B!
Regarding the authors rant, of course a wikipedia type page of text has huge advantages when wanting to learn about a subject. But there can be times when Qwiki's method will be advantageous too! For example, what if Qwiki became embedded into interactive TV products. I'm sitting on the couch, watching Mythbusters, nowhere near my computer, and a term is brought up that I'm unfamiliar with. I could pause the tv and initiate Qwiki through a voice command and, still in my sunken-into-couch-ain't-willing-to-move-an-inch position, I can sit through a quick brief on said term before continuing with the show. That's just one example and there will be many more.
So again, stop it with the this versus that thinking!!!!! It's so simple- and single-minded! See the pluses and minuses with every solution and consider how each can serve in different scenarios!
The basic idea started with the idea of completely changing the company name to a name that can play well with their sub-brands, because of the poor connotation or generic feel that the name "Yahoo" brings to some people's mind.
I went on to cite Kraft as an example. They have a jillion products that have their own brands. Oreo Cookies. A1 Steak Sauce. Crystal Light. Cool Whip. Each of those have very different audiences to speak to. Kids, steak-eaters, weight-watchers, sweet-tooths. So each has their own brand that speaks uniquely to those audiences. Kraft has a brand on its own, but it stands in the background, allowing each of their products to act on their own for each product's best interest.
I believe this system could greatly benefit Yahoo. Instead of trying to brand their properties Yahoo so-and-so, allow those properties to break free from the Yahoo brand, so they can serve each of the unique audiences properly. Sports, finance, news, gossip, music etc.
I believe the Kraft example matches them very well. Humongously large company with a huge number of products that serve a wide-range of differing audiences. Kraft doesn't try to sell "Kraft" with each of their products, because that would confuse those products brands. You wouldn't have a commercial that sells "Kraft A1 Steak Sauce." Likewise, I think it's wrong for Yahoo to try to sell "Yahoo" with each of their products.
Flickr is an example of a successful Yahoo property that has no hindrances of the Yahoo brand. They were acquired of course, but Yahoo made the smart decision not to mess with it. But if had grown within Yahoo, then they would have called it something like "Yahoo Photos". How lame would that have been? It's like "Yahoo Music", or "Yahoo Movies." Those names just don't inspire.
So basically, I think it should be an excerside of allowing their properties to diversify, grow, and focus on each of their unique audiences from a branding and marketing perspective, rather than trying to unify the Yahoo brand among them all.