frayesto

moxie has stated previously someplace that the goals are

1. Simple encryption for everyone to prevent mass data collection 2. Prevent targeted collection for the crypto enthusiasts

The main focus is on step 1. now and they are doing a great job at it. It's slow like anything new, but I managed to convince my parents to switch so that means it's working!

Also make sure an ad/popup blocker isn't shooting it down?

I think it's using a third party system to run the invites.

They are part of the [Freedom of the Press foundation](https://freedom.press/) and have grants from the Shuttleworth foundation

https://en.wikipedia.org/wiki/Open_Whisper_Systems#Funding

http://www.knightfoundation.org/grants/201499909/

https://www.shuttleworthfoundation.org/fellows/moxie-marlins...

The app is still in beta testing. I think this is their way to drum up support.

Forces all the die-hards who want in to try and get some people interested.

An app like this is only as useful as the number of people who use it.