I got a feeling that this may be a cultural aspect there too:
Backgammon is not considered "sophisticated," I think.
I'm from Greece (I don't play backgammon myself, though), and backgammon (tavli) is extremely popular but widely considered "a game for the masses." It is played mostly in tavernas and old-style coffee shops, and each game has a social aspect, too. People discussing (sometimes shouting and finger-pointing "no! You should have done this or that! Ah! just get up and let me play, you're a noob!"
I can't but laugh thinking who would be the GMHikaru or GothamChess of tavli :D :D
Edit: This can be misinterpreted. I don't play tavli not because is not considered sophisticated, I just find the rules confusing for certain setups.