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At 0.05% fee (public rate for Binance, is probably lower for people in the know), it is a four-figure USD investment to get your coin in the top 100 volume chart for a day. Then when real people start buying in, you can sell a tiny fraction of your holdings to finance more fake volume.

Volume is just as gamable with a bit more effort. One person can create $1B volume by moving $1M between two coins 1000 times. And consider that $1M could be inflated by a major creator/miner of the coin as discussed above. Get yourself up the volume and market cap charts with this inflation and people outside the scam will buy in. There you go, the basic anatomy of a pump and dump.