I forgot about it for years until I learned from Wikipedia that that wasn't just a reaaction against Internet, but a policy that has been going on for centuries: https://en.wikipedia.org/wiki/Vergonha
So the mandarinisation doesn't seem that odd against such a background. The similar effort bore fruit in France as I think now virtually all people in France speak Parisian French compared to 12% or so at the advent of French Revolution and the following policies.