We are engaged in a great un-meaningfying of human interaction driven by a philosophication of empirically established human propensities. We are what we do, and the value of what we do is eatablished by market forces.
You are your friends and likes. You are your upvotes and replies. You are your retweets and followers. These are truths when you are too young to establish your own moral footing. And we pulled the rug out from under them; religion is out, atheism is uncool (they can tell), spiritual self discovery is illegal(usually involves drugs) and The Internet, well, thats where they get depressed, innit?
We are ill equipped for the marketisation of identity.