As for those rich people, they generally have atrocious taste. They will drop big bucks on high priced wine, or more generally, restaurants. They stay at resorts on vacation and fly business class. We do go to Paris, and stay in a cheap AirBnB out in the 19th, and we fly steerage. We make most of our meals in the AirBnB, and... wait for it... eat food out of artisan vendors. I don't think we've ever spent more than $150 for a restaurant meal in the EU and most of the time it is less than $50. Those rich people we know would never ever spend the time to go to a great bakery. Why would they? That would take time mingling with the plebes, and who cares? Bread is bread. Impossible to play the status game on that.
The problem with the economics of artisan products is that the number of people, income immaterial, who would go out of their way to spend more on an apex product is, economically speaking, a set of measure zero. Low bid rules our world. This is the reason that at scale corporate chains produce the shit that they do, because that shit industrial product is lower cost and nearly everyone prefers that.
We don't, but we don't matter.
Fuck the rich. But they're not the problem here.
edit: improve accuracy