2. Ads will not be shown on Dragdis itself for the most part. Ads will be distributed through an ad network. For example drag nike sneakers, go on TechCrunch, see ad there.
3. IFTTT. Key here is not for everybody to develop the same sidebar experience as Dragdis have, but to develop one product that will be really open and integrate with EVERYONE. If everyone will build this in their apps on they own we gonna end up having overlapping sidebars - bad experience.
If you're interested to talk more. Please write me at domas@dragdis.com
Thanks! :)