Not interested in a flamewar but happy to follow-up and clarify.
1. I'm not a journalist.
2. The fact that Media6 Degrees, a behavorial targeter is on their site is binary. Look at the source, it's there, pretty simple.
3. See #2 for the truth.
4. Depends on your world view. For people who don't want to be targeted by behavioral ad networks this is nefarious. For those who don't care it isn't.
5. I couldn't care less about "getting publicity" for my product. It's free and I don't need the publicity.