I don't think there's been the Avatar equivalent yet, and though it might take a bit longer, I think there will still be a tipping point where enough people realise it's garbage and Zuckerberg is thrown into a long dark well forever. Followed by the peoples' tim cook right to the stomach.
Slightly more seriously, this stuff reminds me of that book Snow Crash (which I love). But it's never going to be like that, and even if it was, the virtual world aspect of that is a bit of a horrible dystopia. It's like a drug.