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ckelly

672 karma · joined March 4, 2012

CEO of Upwave (YC S12). We measure whether brand advertising works.

Upwave rebranded from Survata in 2020.

https://www.upwave.com

submissionscomments
ckelly··on Mistakes startups make when talking to users
Hi Chris, Survata co-founder here. We completely agree! Our surveys are limited to 6 questions for the reasons you cite.
ckelly··on Is Snapchat only used for sexting? We asked 5,000 people to find out
Survata co-founder here.

Thanks for your comment. We're constantly testing the accuracy of our network, and building technology to screen out respondents who are lying to us. To date, the results are good. For example, when we ask respondents "Which time zone are you in?" or "Who is the president of the United State" we see around 97% accuracy. We see this as evidence of quality data.

ckelly··on Is Snapchat only used for sexting? We asked 5,000 people to find out
OP here. Thanks for the feedback. We only surveyed respondents 18+ for this survey. We agree kids under 18 would have been more likely to lie about this type of behavior.
ckelly··on Is Snapchat only used for sexting? We asked 5,000 people to find out
OP here. Thanks for the feedback. We also asked respondents about sexting over text messaging, and got a similar rate (26%) to other studies about sexting[1]. Of course, as we note, this is entirely self-reported behavior and not observed behavior.

[1]http://cbsloc.al/Nv7WPR

ckelly··on Aaron Swartz commits suicide
This is so sad. I just responded today to an email from him about demandprogress.org. RIP.
ckelly··on How accurate are Americans at estimating calories?
Thanks. We did include both the raw data and calorie count references[1] in the footnotes in the original article. We also encourage you to play around with the data in Statwing [2]. Appreciate the feedback and curious what else you can find in the data!

[1] http://bit.ly/U6JQ5c [2] http://bit.ly/SMPeMZ

ckelly··on How accurate are Americans at estimating calories?
Hi, OP here. We love feedback on our posts, so happy to hear your thoughts on conflicting conclusions - either here or at contact@survata.com. Thanks.
ckelly··on Google Consumer Survey
Glad to see the interest in this new form of market research. YC S12 company Survata.com offers a similar service. We can run multiple questions at a time, so researchers enjoy the ability to cross-tab responses (an important ability you lose when you run only 1 question surveys on other services). We encourage you to check us out at Survata.com (we give all first time users a $10 coupon) and we welcome any feedback.
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