197 karma · joined April 7, 2009
As you see the color schemes are only there to accentuate the brand. Do customers buy teslas in order to be green or because their a luxury sports car? Their color scheme is chosen on the basis of their brand and who their customers are.
I like it. My 2 cents:
1) Once i read your statement below I understand the app. I think you should make it plainly obvious that the app is for hiking (if that is your target market)
2) (This is based off the assumption that the target is hikers) The people who will use this are outdoors people. The app gui should be geared towards the market. I feel the app & web layout is geared for the high tech crew. Look at some legendary brands' color schemes (http://www.coleman.com/). Maybe partner up with a casing designer to provide rugged iphone cases (they'll be taking their iphone outdoors).
3) Why are you better than GPS motionx?
Cool app and I hope you can give me your feedback when our (phone halo) app releases.
Maybe this could be used to stream epic fail blog as a screen saver?
Anyways, cool post