I am broadly in favor of the existence of prediction markets. They are powerful tools for forecasting complex events that can help enrich and empower folks from across a range of backgrounds.
The article has two core points, but fails to go deep enough in addressing either. This leads to a _somewhat_ incorrect scapegoating of prediction markets rather than acknowledging head on some more core issues with the state of American journalism. Bullet (1) addresses this core issue while bullet (2) tries to suggest some ways in which these prediction markets can better harnessed to serve the interests of journalists and readers/viewers. IMO the first point is far more important than the second to understand the broader challenges.
1. The centralization and roll-up of American media has led to a dangerous monoculture where truth and accuracy risk being compromised by pressure from big business as well as politicians.
This is by design. It is important for folks to recognize that these are systematic efforts to denigrate and marginalize critical/skeptical voices by individuals with tremendous amounts of wealth and power. A prime non-journalism example of this is the persecution and harassment of short sellers (like Andrew Left) in public markets.
2. Prediction markets are not being described / addressed with sufficient uncertainty. The article touches on this, but fails to go so far as to suggest a fix. Prediction markets should, as the editors/implementers at orgs in the article suggest they do, serve as another data point rather than the whole story.
They should be addressed with the skepticism applied to any source (a lot of "journalists" don't even do this anymore though) with the source, values and market depth questioned.
Editorial standards need to be improved to accommodate this (don't report on very thin markets, acknowledge high amounts of uncertainty, signs of manipulation, and provide a bit of market structure analysis education to readers. All of this is more feasible than ever with good analysis tooling that can be re-appropriated from what professional market analysts (and gamblers) use to assess their odds.
If journalists want to add market information to their reporting then great, just do it responsibly instead of yeeting some number from strangers on the internet.
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Fight back by voting with your dollars and speak up in favor of the truth. Boycott garbage sources and platforms that are trying to one-shot your friends/parents and support strong investigative and local journalism with your money. Talk to your friends and family and encourage them to do the same. Voting with your dollars and presence is one of the most powerful tools you have in our heavily market based society.