467 karma · joined March 11, 2013
http://www.nytimes.com/2013/01/29/business/passenger-vs-airl...
In my case they almost apologized for having had Federal Air Marshals detain me.
Several of our technical titles have sold well over 20,000 copies but we've also had the rare title sell in the 2-3,000 copy range. That is definitely rare and only on very niche topics.
Writing a technical book is a lot of work on both ends, especially when a publisher provides real editorial and marketing support. Unfortunately, most no longer do, which is unfortunate for all involved and a good argument for considering self-publishing. After all, if publishers aren't offering added services, why not self-publish?
We read and edit every word before a book goes to copyedit. I've personally spent well over 300 hours editing individual titles. If you were to hire someone to do that work the minimum cost would be $15,000.
I'd love to see more people writing technical books -- good technical books -- for love of the subject and out of a desire to share knowledge. Sure, a good book will build your brand, but make it great, first.
The world always needs more good books. Our watchwords are "fewer, better books." Aim to be great.
I hardly know my grammar rules and I don't care. But I do care about making sure that writing is clear.
That's the basic rule I've applied to the hundreds of books that I've edited. Oxford comma. Huh?
Bill
Who knows. Perhaps this will become some sort of interesting blended model for other authors.
-- Bill Pollock, No Starch Press
-- Bill at nostarch dot com
Bill
Aaron's death cannot and must not be forgotten. Support the people and organizations who work for our freedoms and keep the fires burning, always.
--------------------- Bill Pollock, Founder No Starch Press