3,263 karma · joined January 29, 2008
I found page 6 of this pdf: http://www.millwardbrown.com/Sites/Optimor/Media/Pdfs/en/Bra...
The summary is that it's the NPV of the brand's future earnings, multiplied by the fraction of that revenue due to the "brand" itself and not location/price/etc (this is estimated by market research experts), multiplied by an estimate of future growth (more market research hand-waving).
I'm pleased to see thinkers like David Shaw & Eric Lander included.
By the way, for me, and I suspect many others, it's not really a free rider problem like you describe. I don't gain much by simply having a collection of interesting links, nor do I feel like I'm doing a service when I post a comment or article. I gain from the actual discussions around interesting articles, especially when people respond to my comments.
If you're interesting in this sort of thing, I highly recommend working your way through the Art of Problem Solving texts (www.artofproblemsolving.com).
I've come across too many people & organizations who blindly swear by the integrity of an email: "But look, it says right here it was sent by XYZ!"
I disagree. I've met & talked with an early Microsoft employee who interacted directly with Gates. He was very impressed with Gates' technical ability, and more importantly, his ability to convert technical knowledge into business advantage.
There's not really a good way. You just check back every so often, and even then, there's not a good way to view the comments that have been newly added. This has been discussed here before, but HN deliberately tries to keep things simple, so I wouldn't bet on this feature being added anytime soon.
Otherwise known as vesting (essentially).
The closest an OS has come to "enumerating goodness" is the User Access Control (UAC) introduced in Vista that, among other things, blocks any executable from running as Administrator until you say "Yes, please run this" at least twice. While well-intentioned, that frustrated most users to no end. So it's not as simple as the author may think.