anacleto

It's one of the greatest books I've ever read in general and it's one of those I'd recommend to anyone. Especially parents.

https://www.goodreads.com/book/show/769016.How_to_Talk_So_Ki...

True.

But that's actually a common trend. When the company's brand gets bigger and stronger in people's mind, company position slowly switches from

1 Product attributes

2. Product benefits

3. Emotional benefits

4. Something bigger

This applies well to every type of product. SaaS included.

This is a great essay on the topic: https://medium.com/speroventures/branding-for-builders-19e10...

Needless to say Stripe.com - https://www.plainflow.com/ - https://sentry.io - https://slack.com - https://figma.com - https://basecamp.com

I will train the model using historical data. It'll process real-time data and then compute the prediction.

I'm on the lookout for an easy way to collect real-time data without managing an ad-hoc infrastructure.

Close.io or getbase.com

The fundamentally wrong thing I see over and over again: Marketing != Advertising.

37? Only?

I've read "On Writing Well". Then I discovered "The Elements of Style". On Writing Well opens your eyes to what bad writing is, "The Elements of Style" explains how to write clearly.

"The Elements of Style" belongs to that 1% of books that are truly able to change the way you think (and write).

I tried to apply what I learned in "The Element of Styles" and "On Writing Well" to my company blog: https://medium.com/plainflow/how-we-write-at-plainflow-7e994...

thank you, Daniel.

Exactly.

That paper is fantastic.

Author of the post here.

>This post focuses on the problem, but it's also a huge opportunity to build a product that can integrate from a bunch of different SaaS and provide a BI layer.

True. This is the exact problem that we are trying to solve at plainflow.com.

Just love it.

I read all these Poe's predictions many years ago in physic books. Before Poe, Plato came to same solutions with thought experiments.

Extremely interesting, read the all article. For more about the [0] Olbers' Paradox you should also read the wiki page.

[0] https://en.wikipedia.org/wiki/Olbers%27s_paradox

Yes, you can but they can cost you a lot (~2.5$/click on avg on Adwords, and $7/click on Linkedin) and you might want to find other ways to achieve the same result.

My go-to list:

1. Launch your product on BetaList

2. Create a blog and write a lot. Don't create trivial content. SEO is important but write because you have interesting things to talk about, not because you have to create "content".

3. Share as much as you can on twitter/Slack/FB groups. But never be spammy.

4. Being actively engaged on Twitter (yes!) by regularily searching for your main 1-3 keywords.

5. Start soon with link building. It's hard but eventually will pay.

6. Word of mouth. Encourage and make it easy for your customers to tell others about your product (no, not by including dumb social sharing buttons!)

What not to-do:

Don't start with Ads prematurely. No matter what the platform is. The don't pay initially and will cost you a lot.

Technically this is not correct. You can achieve the very same result using different products (eg. Adroll, Exponential Interactive) or even using Google and Facebook natively.

[0] https://www.adroll.com/

[1] http://exponential.com/

Did you leave your email? If so, this is plausible flow:

1. You visit website xyz.com

2. You signed up at xyz.com and you dropped during checkout funnel

3. You're email address is being added a FaceBook retargeting campaign and Adwords campaign

Last week I launched an open source newsletter about product & tech marketing. Here's how it works: https://github.com/plainflow/plainflow-digested-week/

A few of my favourites:

- Snippet by Social Capital: http://us10.campaign-archive1.com/home/?u=d7f0f45160075006b2...

- Ben Evans: http://ben-evans.com/newsletter/

- A16Z: http://us7.campaign-archive2.com/home/?u=35c671b34bb40414916...

This is so great!

I've been using CasualImpact by Google [0] for months. This seems pretty straightforward.

[0] https://google.github.io/CausalImpact/CausalImpact.html

Holy shit!

Very good points.

5. Read "Chess Middlegame Planning" by Peter Romanovsky. There are a LOTS of books on openings and end-game, but very few on middlegame. Among them, this is probably the best one. Truly recommended.

[0] https://www.amazon.com/Chess-Middlegame-Planning-Peter-Roman...

This is extremely interesting. I've been searching for something similar for years.

Disclosure: I'm a class B player.

Not being nitpicky but it was announced months ago.

Holy. Crap.

I've been working in this industry for many years. This is very true.

If you're interesting in this topic read everything Patrick McKenzie writes: http://www.kalzumeus.com/.

This is guide is not "a bit basic", it just barely scratches the surface.

It's a pity. CISCO has great engineering skill - it's lousy exec play that caused the problem.

That might be skimming.

But this is exactly what the author highlighted in the article and Suster in his tweet. It's hard to find people who don't suck at it.

So many people still don't get this.