The article does not make a point to avoid feature-rich pagination. It is not about infinite scrolling somehow being a great thing either. It is about SQL "OFFSET" operator being a piece of donkey shit. SQL requires OFFSET to have precise starting position and that position can only be determined by iterating over first OFFSET items from database — which generally does not use index. Most backend programmers have no clue and try to use OFFSET as their go-to pagination tool. Their pagination sucks and makes servers hang under trivial load.