216 karma · joined July 26, 2011
A lot of our pledging happened from traffic coming directly from Kickstarter. My guess here is that people that come to Kickstarter have an intent to back and they become shoppers. User lands on one cool project, gets excited, browses, which leads to other projects being discovered and potentially backed as well.
At the end of the day, it's a funnel and your project has to be discovered in order for some users to convert to backers. It's also about connecting your project with the right audience. By cutting out Kickstarter you cut out a large portion of users that are more likely to convert, reducing chance of initial social sharing, crazy trends that create press stories, etc. This is why I don't think this is a trend.
Now that I am doing a lean startup, the reality is that the first app will be re-written completely. My bet is to focus short-term on one platform and write using native code for speed and lack of bugs (higher moral). For longer-term multi-platform play and if you plan to stay small and lean, I would recommend HTML5 or a hybrid.