136 karma · joined November 8, 2014
disclosure: co-founder here.
Product of tiredness and being trigger-happy with the reply button today.
Apologies to dfine and Placemeter.
> which implies they're selling data to someone else. Who?
Typically our customers are startups who sell to SMBs (coffee shops, bars, restaurants, museums, etc). They charge merchants anywhere between $50-$500/mo/location for some kind of software or service. These are startups that sell POS systems, loyalty software, marketing services, discounts, handle logistics, and delivery.
> There's no privacy policy. No terms of service.
Frankly, it should have been there before launch but since people don't "buy" through our website, we decided to sacrifice legal thoroughness for speed to launch. Maybe a misstep but people seemed okay emailing us their request to order.
> How does the device tell how many people are present based on counting at a doorframe?
Two closely situated, parallel infrared distance sensors. We timestamp spikes in voltage as they come in allowing us to see o...1 = entrance. 1...0 = exit. Giving us the current count in a place.
> Is it counting people passing through the door? Direction?
Yes. Not the line outside. Although we can do line detection and estimate wait times. Yes.
> Is it good enough to estimate the number of people inside by subtracting out counts from in counts?
Yes. It's better than just an estimate.
> Will this work for wide entrances, such as malls? Is this a passive infrared sensor?
No. Our current model maxes out at roughly 90in -- that's with two sensors on either side of a double door facing one another. No it's AIR.
> 98% count accuracy ... If you already have surveillance cameras, you can often use them for counting.
You're right. We're just betting that customer-aversion to facial recognition and surveillance cameras is slowing adoption in the long tail of the market we're after - the various independent merchants and sellers that comprise a city and who are too busy making coffee and food to spend too much time on potential controversial technology. See: http://techcrunch.com/2014/05/29/philz-coffee-drops-euclid-a...
[edit: for readability]
> Why does this need to connect to your servers? Because that's where the signal gets processed. We store all signal data ever captured and do all the math on an analyze server. The benefit of this is that as our hardware can be cheap enough to replace or give away and when our algorithm improves so too does all historical data.
> What happens if you become insolvent? Not sure yet. What happens if any of your providers become insolvent?
> Why can't I just buy the damn thing then use it? Because there's no margin or recurring value in the damn thing. And selling hardware is a bad idea right now.
> Why do I have to pay for a subscription to a service which is effectively a simple proxy between the device and my infrastructure? Because we're not selling the device. We're selling the analyzed data. Also, I should probably say, you're not our target customer. We're after companies that control / manage large networks of locations not individual developers.
To be honest, we'd love to give this to any developer who wants it and just see what they build. Hopefully, we'll be able to do that someday and support that community properly. Until then, this is the best way for us to be a sustainable business and not rely on the crazy thin and ever-decreasing margins of hardware sales.
Hope that addresses some of your questions.
Andrew
No wifi pinging. After Apple almost killed us a year ago with their MAC address policy change and we realized there was significant push back on privacy, we dropped the technology altogether.
My other question is how you derive count without uniquely identifying someone. If I'm entering a shop and a PM sensor sees me, will it know when I leave?
Edit I am an employee of Density and definitely biased.
After she got 9/10 correct (she's 58)... she looks at me and says, "Ship it, Andrew. Ship it."
We just do installs at each entrance and then normalize.
We've considered things like Helium. Eventually centralizing the network will be good but for now, wifi's cheap and available.
imo.
Isn't it relatively speedy to get a warrant? In some cases just hours?