I can't quote for you as I am on mobile, but as the article notes the researchers used contextual analysis in their study.
74 karma · joined December 13, 2014
"First, when a building is ordinarily visible from a public place, its protection as an "architectural work" does not include the right to prevent the making, distributing, or public display of pictures, photographs, or other pictorial representations of the work.[13] Thus, the architect will not be able to prevent people from taking photographs or otherwise producing pictorial representations of the building. "
Twitter's choice to follow in these footsteps may be an easy one, but surely not the best.
I think it would be best to try to keep more of Soundcloud's orange on white look for continuity too.